The most successful entrepreneurs we advise, even those running pure on-line businesses, do not adorn technology or create shrouds of gold and jewels to house this precious aspect of their business.
Technology, after all, is hungry, and will devour all the funds you feed it. So, how much investment is enough, and where should those dollars be allocated?
Dissecting technology reveals answers that may not be as complex as you think.
You should be using traditional marketing and training techniques along with new technology to increase traffic and usability on your web site.